The Art Of Visuals team was out in full force at CES in Las Vegas. We had the opportunity to stop in and meet with Canon and their awesome team. I am excited to talk about their monumental CES campaign ‘Visionaires Welcome’. I say ‘monumental’ for the fact that this campaign actually resonated with AOV and I. There are two ways to look at this statement: the first being a catchy piece of marketing that sounds good in theory but hard to execute in reality. Or, the second, and most likely scenario from our conversations, is that Canon is taking a big step forward on this approach. Canon, a company that has traditionally been very conservative about collaborating with other companies, start-ups, and out-of-the-box thought leaders, looks like they are stepping into the visionary arena in a good way.
Here’s a quote from Canon’s official CES statement on their commitment to welcoming visionaries to the proverbial Canon table. “Canon is looking to expand collaborations with manufacturing companies as well as entrepreneurs to deliver visionary ideas and solutions well into the future.”
To add to this statement, I had the pleasure of speaking with Eliott Peck, one of the head honchos: executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A., Inc. and chairman & CEO, Canon Information Technology Services, Inc., about what we can look forward to from Canon this year:
Anytime a company makes a commitment like this it can be very exciting and a little nerve racking at the same time, but taking the first step is the hardest part. With that said, there are currently no set guidelines on what ‘Visionaries Welcome’ exactly means. We’ll leave that open for interpretation and take the initiative to hit the ground running. In my mind, what makes Canon so iconic is the fact we can consistently expect great products year after year. To touch on those products, I also had the opportunity to chat with Jason Barbero (product supervisor and Canon encyclopedia) about what to expect on the product side of Canon:
“We are always looking to bring to market products designed to meet the ever-changing needs of our customers. Whether someone is looking for the latest and greatest in a compact premium camera to document precious family moments or taking the plunge into vlogging with a creative, professional look, we have the right solution for them.” Canon - CES Official Press Release
It was apparent Canon was practicing what they preach in the sense that they had one of their collaborations on display that I participated in.
One of the areas that caught my attention was a guy encouraging people to lay down on a platform that had psychedelic looking art, which was brought to life in post after the shutter closed from the 5D Mark IV. Where I was introduced to Josh Hubberman, CEO of Foxtales, one of the visionary companies that Canon has partnered with thus far. Naturally, the first question I asked him was if the name of his company had anything to do with ‘Sonic the Hedgehog’. Here’s what Josh had to say:
With all that said we feel Canon booth was in the top three at CES and probably one of the most-friendly and helpful staffs. We here at Art Of Visuals and our community are excited to see Canon taking a leadership role towards innovators, 2017 is going to be an exciting year in Photography, where will you be?
See the complete Canon CES Press Release: “Visionaries Welcome” and Invitation from Canon – CES Press Release