AOV Lightroom Presets Frequently Asked Questions - FAQ



  1.  How do I install my presets?
  2. We have a whole video dedicated to helping you with installing your presets. Learn how to install your presets into Lightroom here.


  1. I have Adobe Creative Cloud.  Will these presets work?
  2. Yes, our presets will work great with your Lightroom platform that is included with your Creative Cloud subscription!


  1. What if I change computers?  How can I move my presets.
  2. You could put them on a USB drive or external storage device for instance and then bring the usb to the new computer and upload them to Lightroom that way.


  1. Do you have presets that will work in Lightroom 4, Lightroom 5, Lightroom 6 and the Creative Cloud?
  2. Yes, all of our presets work in Lightroom 4, Lightroom 5, Lightroom 6 and the Creative Cloud. You can view all presets for Lightroom 4, presets for Lightroom 5-6 and presets for the Creative Cloud


  1. What is the difference between Raw and Jpeg?
  2. JPEG – JPEG files are processed right within the camera. How exactly they are processed varies from model to model. While color temperature and exposure are set based on your camera settings when the image is shot, the camera will also process the image to add blacks, contrast, brightness, noise reduction, sharpening (which you can see in the example above) and then render the file to a compressed JPEG. These files are finished and can be viewed and printed immediately after shot.

Remember, because the image is compressed and saved to JPEG which is a “loss” file format, much of the initial image information and detail is discarded and cannot be recovered. You may hear the term “Dynamic Range” used a lot when discussing RAW files vs JPEG. Dynamic Range is simply the amount of tonal range detail from the darkest shadows to the brightest highlights. Dynamic Range detail in JPEG files is significantly reduced as compared to RAW


RAW – RAW files are uncompressed and unprocessed snapshots of all of the detail available to the camera sensor. Because RAW files are unprocessed, they come out looking flat and dark. RAW images need to be viewed and processed using your camera’s software or in more robust commonly used software like Adobe Photoshop, Lightroom, Aperture, etc prior to being ready for display or print.

.All of our presets work on both raw and jpeg images.


  1. When should I use Raw vs using Jpeg?

1) Journalistic shooting (RAW) – If you are shooting journalistically, meaning you are shooting in fast moving situations that are constantly changing in terms of lighting, scenes, backgrounds, subjects, etc then you need to be shooting RAW because nobody has the ability to shoot the “perfect exposure” every time.

2) Need additional range and tonal detail (RAW) – If you are shooting landscapes, nature, or virtually any scene that has a high Dynamic Range, then you want to be shooting in RAW to allow you to have additional post production flexibility to darken (burn) the highlights, while raising (dodging) the shadows, and properly tone-map an image.

3) Shooting for immediate display (JPEG or RAW+JPEG) – If you need the images for immediate display, say you need to display a same-day slideshow for a client, or you want to have them available for immediate proofing, then you want to be shooting JPEG. If you need post production flexibility and the ability to immediately use the files, then switch to RAW+JPEG so you have both. But, make sure you have extra cards present, cause you are going to burn through those things candles on Hanukkah.

4) Shooting for web or lower quality uses (JPEG) – Often times when I am shooting images for the web, I don’t need perfect images. I don’t need to have the post production flexibility of a RAW file. After all, is a small 500 pixel image selling a car on Craig’s List going to do a better job if it were a RAW file? Most likely not. Understand your audience, and if appropriate save time and shoot these types of images in JPEG format making sure that you properly set exposure and temperature while shooting.

5) Restricted space (JPEG) – OK, with the price of storage being so cheap, this definitely should not be a heavy factor in your reason for shooting JPEG over RAW. But, there may come a situation when say you are on a trip and you left your CF cards back at the hotel while you are out on a 8 hour travel excursion with only a 4GB card in your camera. In this situation, by all means, switch to JPEG. If you don’t, you are going to run out of space just as you walk into the Sistine Chapel (which by the way wouldn’t matter as they don’t allow photos inside, how lame eh?).

6) Personal use (JPEG and or RAW) – Hey, were professional photographers. But, we don’t need to have crazy tonal range and post production flexibility for every event that we shoot. So, in more casual situations such as a small BBQ party, I shoot JPEG. When I am out vacationing in China or Europe shooting landscapes, cityscapes, people, etc, I shoot RAW. The rule here is that you don’t want to be spending crazy amounts of time processing images when the differences are going to be negligible and go unnoticed. Know your audience, know your situation, know your use for the images, and select appropriately.

7) Rapid succession burst shooting (JPEG) If you are shooting live action sports and are shooting burst sequences in rapid succession, your buffer will fill up very quickly if you are shooting RAW. This means that your camera will stop to process the buffered images, thus making you unable to continue shooting while the camera is transferring those images from the buffer to your memory card. Shooting JPEG will allow you to shoot a lot more shots prior to filling the buffer. So, in this situation it is best to switch to JPEG, dial in all of your exposure and temperature settings in camera and fire away.


  1. Are all of your downloads instant?  Do I receive anything in the mail?
  2. Yes, all of our downloads are instant.  They are available after payment is complete, another link is sent to your email address on file.


  1. How do I apply a discount or gift card?
  2. You will be able to enter it before checking out.  You will find it right under your products in your cart.  It will say "Gift card or discount code” Insert the code and click apply.


  1. What if I lose my presets?
  2. Once you have purchased our presets and downloaded them to your computer, you are responsible for backing up your purchase.  We recommend backing them up to an external hard drive, USB drive, or your favorite cloud service. If you cannot locate your preset files after a hard drive crash or when changing computers, we will attempt to assist you. However, the links cannot be reissued.  Please be sure to backup your investment today! Please make sure to back them up to an external hard drive or thumb drive.


  1. Do you offer any free training?
  2. Yes, we love offering free Lightroom training! Be sure to join our mailing list to be notified first.